Mayanot Wins Prestigious Birthright Award

Last month, the Birthright Israel division of the Mayanot Institute of Jewish Studies was awarded the Taglit-Birthright Israel “Certificate of Excellence” in Marketing and Recruitment, for their accomplishments during the thirty third round of the program's operations. Since inception, the marketing plan of the Birthright division has been to engage as many young Jewish adults as possible and to inform them of the gift that Birthright Israel offers. Our efforts have taken on the form of developing a brand that is unique to Mayanot - one fresh and clean but with a deep link to Israel and Judaism. To achieve it’s goals, Mayanot’s Birthright division has focused on both digital and physical media components. For Mayanot, it is just as important to have a relevant and active Facebook presence as it is to have fliers to hold in your hand. Mayanot stands on the forefront of social media marketing, always looking for new avenues to deliver our message. The marketing ini