Last month, the
Birthright Israel division of the Mayanot Institute of Jewish Studies was
awarded the Taglit-Birthright Israel “Certificate of Excellence” in Marketing
and Recruitment, for their accomplishments during the thirty third round of the
program's operations.
Since inception, the
marketing plan of the Birthright division has been to engage as many young
Jewish adults as possible and to inform them of the gift that Birthright Israel
offers. Our efforts have taken on the form of developing a brand that is unique
to Mayanot - one fresh and clean but with a deep link to Israel and Judaism.
To achieve it’s goals,
Mayanot’s Birthright division has focused on both digital and physical media
components. For Mayanot, it is just as important to have a relevant and active
Facebook presence as it is to have fliers to hold in your hand. Mayanot stands
on the forefront of social media marketing, always looking for new avenues to
deliver our message.
The marketing
initiatives Mayanot has deployed has allowed new recruiters across the United
States to become a part of the team, and it goes without saying that
recruitment efforts are aligned with the mantra of Chabad Shluchim the world
over and Chabad on Campus as a whole. Their ability to take our resources and
implement them into their communities is unmatched and their motivation to
pursue.
The marketing team is
led by Levi Margolin, the Director of Marketing for Mayanot Israel. At his
side, coordinating recruitment efforts is Jonathan Kramer, Recruitment
Director. Two incredible interns over the past year, Jordan Shipowitz and
Jordana Balsam, who were able to offer an incredible perspective to the social
media initiatives.
However, this award is
shared by the Mayanot team as a whole, under the able leadership of the Director, Danny Sack. Every member of the organization
believes in the mission at hand to connect as many young Jewish adults to
Israel and Judaism as possible. We thank everyone that has been with us and
supported Mayanot over the years.
